The QALO functional wedding rings craze has hit Australia (as featured on 3AW 693).
They have been seen on global sporting superstars including Steph Curry, Derek Carr and Kirk Cousins; often times wearing them in games. So what are these QALO functional wedding rings and why are they so popular?
Launched in 2012 in the US, the rings were designed by two friends Ted and KC who absolutely loved their wives and wanted to show their commitment but found their wedding rings weren’t safe or suitable for their workplace or lifestyle.
They worked in a physically demanding job, surfed on the weekends, and spent time in the gym, and wanted a ring they could wear all the time that wasn’t at risk of being scratched, chipped, or worse still lost if they were taking it on and off.
Furthermore in their workplace the risk of it catching posed a serious safety concern, one which Jimmy Fallon knows all too well having nearly lost his finger after an incident in 2015, which left him with "ring avulsion", an all too common story that maybe hospitals encounter.
As they searched for a solution, it became clear that they were not alone, with millions of people around the world wanting a ring that reflected their lifestyle.
They embarked on a mission to create the ultimate functional wedding ring for people living an active and healthy lifestyle - a concept which five years on has seen the company sell over 2 million rings globally, and recently launched in Australia.
With reports this week that one in four men lose their wedding ring, QALO Australia Marketing Manager Heath Evans spoke to 3AW 693’s Nick McCallum about why the concept of functional wedding rings has become so popular, and that for QALO customers the concept of the rings was seen as a complement, rather than a replacement, to their original wedding ring.
“What we’ve seen is a growing trend where people wear their QALO rings as their everyday ring, and save their more expensive wedding ring for special occasions, ensuring it remains in perfect condition, never scratched, and definitely never lost,” said Evans.
When asked whether the idea of a silicon ring takes away the romance associated with a wedding ring, Evans was quick to point out that the purpose of QALO rings was about being able to show your commitment at all times.
“The QALO brand was built on four pillars, the L standing for (LOVE), and we strongly believe this ring enables you to show your commitment to those that matter the most to you, no matter where you are, or what you’re doing.
“When we see the thousands of photos of tradesmen, athletes, nurses, gym-nuts all proudly wearing our products, it’s very evident that they’re wearing these as a sign of their commitment, and this is consistent across both men and women.
"We often see both partners wearing the rings as it's just reflective of the active life that many modern couples enjoy,” said Evans.
Whilst the concept of functional wedding rings is relatively new to Australia, the company expects Australia’s highly active and healthy lifestyle to gravitate to the products – and evidence so far is suggesting just that with high profile athletes including Mitchell Stark showing off their rings as they ply their craft.
The company offers variety of rings via their website ranging from $15 - $35, as well as personalisation options as well as free exchanges if ever there are sizing issues, making it a very popular gift just in time for Christmas.
“We’re currently seeing a huge spike in sales as we approach Christmas, and we’re offering express post (for the same price as regular) and to ensure people can order their rings and have them under the tree in time for Christmas,” said Evans.
The rings are currently only available through the QALO website, and the company will be expanding to retail stores in 2018.
Whilst the company doesn't have formal relationships or ambassadors, it appears the trend has started to catch on with several of Australia’s most well-known sporting stars who've already sporting the new jewellery (as seen below) and the company believes this is only the beginning of the functional wedding ring movement.
AS SEEN ON