We Do QALO
These are the final words spoken before two become one. Two individuals stand face to face, in front of all of the most important people in their lives, and with these two words they commit to one another. And then, just like that, they’re married. It’s done. Yet it’s just started.
And at that moment, the individual “I Do” becomes a commitment that they make together. “I Do” really isn’t about one. It’s about two. And therefore, it becomes something else. It becomes “We Do.”
For QALO’s Athletics campaign we got to thinking about how we could connect back to our vows to our spouses and to the other commitments in our lives that make us who we are. Yes, we are athletes, outdoorsmen, servicemen, and businessmen. But we are all also fathers, mothers, husbands and wives. All of these aspects of our lives are our individual “I Do” stories that, in the context of our marriages and the rest of our lives, come together to tell a series of “We Do” stories. And for us, that becomes the mosaic that is the #WeDoQALO story.
The QALO life is one of action. We are Doers. We are on a mission to improve our quality of life by living athletically, loving selflessly and playing outdoors constantly. Our rings are a symbol of this journey and a constant reminder of two words that define our lives now: